The happiest place on Earth has recently been in difficult competition with other amusement parks. Due to their unreasonably expensive prices, they’re struggling to keep their customers happy. Disneyland is considering whether or not to close the value gap before all of their visitors turn away.

Since the year 2000, a single day admission ticket to Disneyland has tripled, with ticket prices going up every single year. In 2007 the single day was at most $70. As of 2017, the price for just a single day pass is at least $165.

By percentage, the biggest jump was for the parking prices. This went up to $18-20 a day without the annual pass which has free-parking. Also, annual passes rose in the past year by at least $30. The highest annual pass, the Disney Signature Passport, is currently at an all time high of $1,049. For the past years, many people would continue to visit Disneyland regardless of the prices. However, as of 2017, visitors are beginning to question if it’s really worth it.

Currently being made at Disneyland is the Star Wars land and they’re making new changes to California Adventure as well. The new Star Wars land is 14 acres including well-over 15 attractions. In order for them to continue to build this land, they plan to keep raising prices by $2 annually.

Building new attractions like Star Wars Land and possibly a Marvel Land won’t satisfy the people if they don’t lower the prices. They can’t keep the people happy like they did generations ago, mainly because they raise prices just to add an unnecessary attraction.

Considering the fact that there is already a Tomorrowland in the park that includes Star Wars rides, do they really need to create a whole new land? This would be a good idea if they wouldn’t make their visitors pay extra every single time they come to Disneyland.

Every year Disneyland would win by millions for the most-visited theme park each year. However, in 2017 Universal Studios snuck up behind them. Disney is questioning why, but the clear answer is: They need to close the value gap to keep their customers.

Disneyland used to keep the public happy and satisfied. They wouldn’t care if they had to pay just $60 for a day pass because they’d get their money’s worth. Now pass holders are considering never renewing their passes again because they don’t think $800+ passes are worth it.

This park really needs to make a change in their value gap if they want to continue to have visitors. Raising prices isn’t worth it for the people anymore and is making them extremely unhappy. Afterall, isn’t this supposed to be the most happiest place on Earth?